Hi,
Do you know, What’s the most important qualification advertising agencies look for in young candidates, whether their interests lean toward the creative professions, account management or media buying?
Industry experts say it’s all about having the right instincts about how to deliver a crafted message to a targeted audience in the complex universe of advertising media. Here’s a look at the industry landscape.
Interactive and Multiplatform Campaigns :
More than ever, today’s advertising pros must bring a broad intelligence to their work. Graphic designers can’t retreat into occupational silos. “In a creative, you’re looking for a glimmer of talent that can be applied to anything,”
“They look for people with interests in music, new media, gaming, fashion and an intellectual curiosity in trends and teen culture,” Print and television aren’t dead; they’re simply not as sexy as new media. “There is a huge opportunity for people now in interactive,”and “Students have to consider every single angle, including interactive games and product placements.”
Ad Pros Pay:
Salaries for advertising agency professionals range widely by thousands, even tens of thousands of dollars, depending on factors such as the size and prestige of the agency and the chief markets in which it does business.
For example, senior designers earn a median salary of $60,000 a year, according to 2008 Survey of Design Salaries. Going down the corporate ladder a bit, median salary for entry-level designers is reported to be $35,000.
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